syd was really good, we got to talk to Graham Monro who I personally thought was really awesome. you can see why people like him and his work is fairly good, very switched on man.
we also went to sun studios which was amazing, there was just so much too it, rooms upon rooms of gear and set ups that make you wish you had thousands of dollars. the girls bathroom was also I think the coolest bathroom I've ever seen.
all in all, good trip.
Saturday, November 20, 2010
Geoff Comfort
talked about his career in Architectural,Aerial and Commercial photography.
he wasn't one of my favourite speakers.
mainly because he verbally attacked us to begin his talk, I think that turned a lot of people off.
he wasn't one of my favourite speakers.
mainly because he verbally attacked us to begin his talk, I think that turned a lot of people off.
Wednesday, November 10, 2010
Stock Images
Pros/Cons of Stock Photography
- get to shoot what you want, mostly
- freedom/lifestyle
- no difficult clients
- partchy income
- need a good agent (who takes %50 of sales)
- hard to break into established agency
-keep it fresshhhhh
Licencing Models
- $1 downloads (can make money from selling a large volume)
- royalty free, usually based on resolution (images sell from $50-$500)
- rights managed; based on useage (this has higher returns but less sales)
What Doesn't Sell?
- flowers, landscapes, abstract art, kids and pets
too many of these types of photos on the market.
What Does Sell?
- specialised/unique niche subjects
(eg. something the photographer may specialise in and do well)
- corporate and business
- family and lifestyle
- photos that can communicate a concept or message
(People= model releases!!, this also applies to buildings and artwork)
Keywords (captions/labels)
- obvious, general, message
- photo may illustrate a word
- keywording needs to provide optimum searchability for your image
- keep up with trends/current media; these things sell
- photos don't have to be amazing, just saleable
- there will often be requirements refering to the file size etc.
Although most photographers are not primarily stock photographers, selling stock photographs can provide some extraash flow.
- get to shoot what you want, mostly
- freedom/lifestyle
- no difficult clients
- partchy income
- need a good agent (who takes %50 of sales)
- hard to break into established agency
-keep it fresshhhhh
Licencing Models
- $1 downloads (can make money from selling a large volume)
- royalty free, usually based on resolution (images sell from $50-$500)
- rights managed; based on useage (this has higher returns but less sales)
What Doesn't Sell?
- flowers, landscapes, abstract art, kids and pets
too many of these types of photos on the market.
What Does Sell?
- specialised/unique niche subjects
(eg. something the photographer may specialise in and do well)
- corporate and business
- family and lifestyle
- photos that can communicate a concept or message
(People= model releases!!, this also applies to buildings and artwork)
Keywords (captions/labels)
- obvious, general, message
- photo may illustrate a word
- keywording needs to provide optimum searchability for your image
- keep up with trends/current media; these things sell
- photos don't have to be amazing, just saleable
- there will often be requirements refering to the file size etc.
Although most photographers are not primarily stock photographers, selling stock photographs can provide some extraash flow.
Friday, October 8, 2010
Hillary
Finished cit in 1988
Did part time radiography and one part photography.
Became a AIPP member in 1997
Became president whilst still as a student member.
Won ACT wedding photographer 5 times since 2000
When she 1st started she got a yellow pages ad.
Got a brand
Got a 1300 number
Corporate id
Used AIPP awards and promoted them.
Created a logo.
Get as much editorial work as you can.
Joined the chamber of women in business
Did wedding fairs and exhibitions.
Lindi and hillary had a joint exhibition
1st website cost 700$
has done corporate work, weddings
portraits about 250$
Tmcoau.com
Expenses?
Advertising
Equipment > purchase > matanince
Car
Insurance
Rent office
Staff >subbies
Admin
Accounting
Phone > communications
Legal
Portfolio
Printing
Good book keeper.
People are happy to pay up front for weddings.
Always use a contract
Did part time radiography and one part photography.
Became a AIPP member in 1997
Became president whilst still as a student member.
Won ACT wedding photographer 5 times since 2000
When she 1st started she got a yellow pages ad.
Got a brand
Got a 1300 number
Corporate id
Used AIPP awards and promoted them.
Created a logo.
Get as much editorial work as you can.
Joined the chamber of women in business
Did wedding fairs and exhibitions.
Lindi and hillary had a joint exhibition
1st website cost 700$
has done corporate work, weddings
portraits about 250$
Tmcoau.com
Expenses?
Advertising
Equipment > purchase > matanince
Car
Insurance
Rent office
Staff >subbies
Admin
Accounting
Phone > communications
Legal
Portfolio
Printing
Good book keeper.
People are happy to pay up front for weddings.
Always use a contract
Sunday, August 22, 2010
Lesson 3 Industry.
Fusion Wedding Photography
Why is wedding photography the best job in the world
-it gives you the opportunity to take all type of photography.
There is 115+ wedding photographers in the Canberra area.
middle market wedding photographers cost 2k
top end wedding photographers cost 12k
to succeed we must 1st believe.
Excuses:
“I cant, I’m getting my turban dry cleaned”
costs per wedding
advert- 10,000/50=$200
camera wear -15,000/200=75 weddings before the shutter dies
consultation time 4@ 100= $400
misc management time- $400
electric/storage/computer=$100
insurance/tax/travel =10,000/50=$200
biz bottom line=$1500
“work smarter not harder.”
Clients are better at the top, there is no pleasing people at the bottom of the market.
Top clients respect you more, a lot classier.
If you see blow up dolls RUN
You need to ask yourself…
What are you willing to give up your weekends for?
>5k min
only have the packages you want to sell.
Packages $$$$
$2500 –staff photographer
$3500-staff photographer
$5700- with basic album
$8500-most profitable
$12950- inc negatives.
Staff photographer is a de-quoi they don’t exist.
Always talk albums, show them albums, sell the album before you shoot.
Sell album per-page; don’t tell them the price of an album.
How can you be worth this much?
-Be worth that much, go the extra mile
eg: lollies, little sewing kits. Tie the ties. Do everything you can, go up an beyond.
-Believe in what you’re worth.
-Help clients see the value in what you do.
-Look like you’re worth it.
“Why shouldn’t they pay you for something unique.”
Booking clients 7-10 is a good range.
Sell you, but don’t talk about YOU
Eg: “have you got a dress yet?”
If they haven’t, show them copies of dresses you have taken photos of.
You have to love your client.
Educate your clients.
Find things that inspire you from movies, mags, books ect/
Best thing you can do for your photography bis – JOIN THE AIPP
Yevant
Fusion Wedding Photography
Why is wedding photography the best job in the world
-it gives you the opportunity to take all type of photography.
There is 115+ wedding photographers in the Canberra area.
middle market wedding photographers cost 2k
top end wedding photographers cost 12k
to succeed we must 1st believe.
Excuses:
“I cant, I’m getting my turban dry cleaned”
costs per wedding
advert- 10,000/50=$200
camera wear -15,000/200=75 weddings before the shutter dies
consultation time 4@ 100= $400
misc management time- $400
electric/storage/computer=$100
insurance/tax/travel =10,000/50=$200
biz bottom line=$1500
“work smarter not harder.”
Clients are better at the top, there is no pleasing people at the bottom of the market.
Top clients respect you more, a lot classier.
If you see blow up dolls RUN
You need to ask yourself…
What are you willing to give up your weekends for?
>5k min
only have the packages you want to sell.
Packages $$$$
$2500 –staff photographer
$3500-staff photographer
$5700- with basic album
$8500-most profitable
$12950- inc negatives.
Staff photographer is a de-quoi they don’t exist.
Always talk albums, show them albums, sell the album before you shoot.
Sell album per-page; don’t tell them the price of an album.
How can you be worth this much?
-Be worth that much, go the extra mile
eg: lollies, little sewing kits. Tie the ties. Do everything you can, go up an beyond.
-Believe in what you’re worth.
-Help clients see the value in what you do.
-Look like you’re worth it.
“Why shouldn’t they pay you for something unique.”
Booking clients 7-10 is a good range.
Sell you, but don’t talk about YOU
Eg: “have you got a dress yet?”
If they haven’t, show them copies of dresses you have taken photos of.
You have to love your client.
Educate your clients.
Find things that inspire you from movies, mags, books ect/
Best thing you can do for your photography bis – JOIN THE AIPP
Yevant
lesson 2
Industry Awareness. Lesson 2
How to start a business
How you cost a job
How you quote a client
Portrait Photographer – Sue Bryce
13 years in business
Studied architecture for 6 years
In her final year she got into photography
Came to CIT in the mid 90s [film based]
Photographed sport events
She then started her own small business with her husband and did wedding photography.
She did a rage of things from commercial to wedding photography.
Her business is about creating portraits and memories.
She showed us her website
you need to come up with a session fee between 150$-250$ for a good 1-3 hour session
when people call you need to get as much info as you can and educate them how much time you will be spending with them and how many images they want.
Pro-select > download off the Internet use for displaying images for clients.
Seldex > makes albums.
>starting a business checklist<
What you need:
-ABN www.ato.gov.au and http://abr.gov.au/
-Do you register for GST?
-business Name Registration
-business bank account
-contact information
phone number/email/post address.
-have an exit strategy
-Domain name, web hosting
-website
-branding your style
-portfolio , printed and digital
Lesson 1
Industry awareness lesson 1
Where do you get jobs in?
How do you get jobs in?
How do you market yourself in “___”
What was there career path?
How much does it pay?
Any educational requirements
Their marketing
Who else is in their chosen field?
Want images and what you have learnt about that area.
Make a presentation
1 page summery of our Q & A for the teacher.
2nd part
Assignment 3
Dream job
You will need to do a costing for this dream job in your chosen field
Topic music.
Find 3 Australian music photographers.
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