Lesson 3 Industry.



Fusion Wedding Photography

Why is wedding photography the best job in the world
-it gives you the opportunity to take all type of photography.

There is 115+ wedding photographers in the Canberra area.

middle market wedding photographers cost 2k

top end wedding photographers cost 12k

to succeed we must 1st believe.

Excuses:

“I cant, I’m getting my turban dry cleaned”

costs per wedding
advert- 10,000/50=$200
camera wear -15,000/200=75 weddings before the shutter dies
consultation time 4@ 100= $400
misc management time- $400
electric/storage/computer=$100
insurance/tax/travel =10,000/50=$200
biz bottom line=$1500

“work smarter not harder.”

Clients are better at the top, there is no pleasing people at the bottom of the market.

Top clients respect you more, a lot classier.

If you see blow up dolls RUN


You need to ask yourself…
What are you willing to give up your weekends for?
>5k min
only have the packages you want to sell.





Packages $$$$

$2500 –staff photographer
$3500-staff photographer
$5700- with basic album
$8500-most profitable
$12950- inc negatives.

Staff photographer is a de-quoi they don’t exist.

Always talk albums, show them albums, sell the album before you shoot.
Sell album per-page; don’t tell them the price of an album.

How can you be worth this much?
-Be worth that much, go the extra mile
eg: lollies, little sewing kits. Tie the ties. Do everything you can, go up an beyond.
-Believe in what you’re worth.
-Help clients see the value in what you do.
-Look like you’re worth it.

“Why shouldn’t they pay you for something unique.”

Booking clients 7-10 is a good range.

Sell you, but don’t talk about YOU

Eg: “have you got a dress yet?”
If they haven’t, show them copies of dresses you have taken photos of.


You have to love your client.

Educate your clients.

Find things that inspire you from movies, mags, books ect/

Best thing you can do for your photography bis – JOIN THE AIPP

Yevant