Saturday, November 20, 2010

SYD

syd was really good, we got to talk to Graham Monro who I personally thought was really awesome. you can see why people like him and his work is fairly good, very switched on man.

we also went to sun studios which was amazing, there was just so much too it, rooms upon rooms of gear and set ups that make you wish you had thousands of dollars. the girls bathroom was also I think the coolest bathroom I've ever seen.

all in all, good trip.

Geoff Comfort

talked about his career in Architectural,Aerial and Commercial photography.
he wasn't one of my favourite speakers.
mainly because he verbally attacked us to begin his talk, I think that turned a lot of people off.

Wednesday, November 10, 2010

Stock Images

Pros/Cons of Stock Photography
- get to shoot what you want, mostly
- freedom/lifestyle
- no difficult clients
- partchy income
- need a good agent (who takes %50 of sales)
- hard to break into established agency
-keep it fresshhhhh

Licencing Models
- $1 downloads (can make money from selling a large volume)
- royalty free, usually based on resolution (images sell from $50-$500)
- rights managed; based on useage (this has higher returns but less sales)

What Doesn't Sell?
- flowers, landscapes, abstract art, kids and pets
too many of these types of photos on the market.

What Does Sell?
- specialised/unique niche subjects
(eg. something the photographer may specialise in and do well)
- corporate and business
- family and lifestyle
- photos that can communicate a concept or message
(People= model releases!!, this also applies to buildings and artwork)

Keywords (captions/labels)
- obvious, general, message
- photo may illustrate a word
- keywording needs to provide optimum searchability for your image

- keep up with trends/current media; these things sell
- photos don't have to be amazing, just saleable
- there will often be requirements refering to the file size etc.
Although most photographers are not primarily stock photographers, selling stock photographs can provide some extraash flow.